nrc media logo

ONVZ Zorgverzekeraar

dinsdag 11 april 2017

[divider line_type=”Small Line” line_thickness=”3″ divider_color=”accent-color” animate=”yes”]

Objectives

[divider line_type=”Small Line” line_thickness=”3″ divider_color=”accent-color” animate=”yes”]

  1. Branding: increase ONZV’s brand awareness within a specific target group.
  2. Image builder: assure people currently insured with ONVZ that they have made the right choice, thereby helping to increase customer loyalty.
  3. Claiming the healthcare domain: ONVZ both helps and inspires people to live good and healthy lives.
  4. Market leader in free choice: stress that with ONVZ your free choice in healthcare cover is guaranteed.

[image_with_animation image_url=”20303″ alignment=”center” animation=”Fade In From Right” box_shadow=”none” max_width=”100%”][image_with_animation image_url=”20304″ alignment=”center” animation=”Fade In From Left” box_shadow=”none” max_width=”100%”]

Strategy and approach

[divider line_type=”Small Line” line_thickness=”3″ divider_color=”accent-color” animate=”yes”]ONVZ Health Insurer firmly believes that everyone should have complete control over his or her health insurance. This includes having the freedom to decide which hospital they’d prefer to be admitted to and which doctor they want to be treated by. It’s from this standpoint, and by becoming their healthcare guide, that ONVZ helps people make their own health-related choices.

The supplement “Gids in gezondheid” (Healthcare Guide) is published four times a year with NRC Weekend, and covers health, vitality, diet, exercise and a good life balance.

Testimonial

[divider line_type=”Small Line” line_thickness=”3″ divider_color=”accent-color” animate=”yes”]“People are not interested in advertisements, but in news and background events. And this is certainly true of NRC’s critical readers. XTR Gids in gezondheid is published four times a year and contains news, interviews and background stories. Nobody knows better than NRC’s branded content team what constitutes interesting and relevant content. Stories that help and inspire people to live good and healthy lives.”

– Tijn Elferink (Head of Communications, ONVZ Health Insurer)[nectar_btn size=”small” button_style=”regular” button_color_2=”Accent-Color” icon_family=”none” url=”https://www.nrcmedia.nl/en/cases/” text=”CHECK OUT MORE CASE STUDIES”]