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Facts and figures

As a news brand, NRC reaches 4.1 million Dutch people every month and is the shortest path to the most selective reach among highly educated, high-income Dutch people who take the time to savour our content. The paying NRC reader is not only involved, but he or she has also committed to NRC for at least one year.

Print
1.4 million readers
per month

nrc.nl
41.5 million page views
per month

Podcast
1.1 million downloads
per month

Print

With NRC Weekdays and NRC Weekend, NRC reaches a total of more than one million readers each month. On average, our readers spend a very long time reading content: NRC Weekend is one of the newspapers in the Netherlands with the longest reading time.

Digital

Every month, nrc.nl reaches an average of 3.3 million Dutch people. The number of paying readers on nrc.nl is growing, and readers spend a long time on our online articles. In addition, we use newsletters and social media to extend NRC’s digital reach.

41.5 million

page views per month

We have 260,000 unique email addresses for our newsletter subscriptions

On average, nrc.nl has an on-page time of more than three minutes

Your advertisement has, on average, an active in-view time of 18 seconds

We have 260,000 unique email addresses for our newsletter subscriptions

On average, nrc.nl has an on-page time of more than three minutes

Your advertisement has, on average, an active in-view time of 18 seconds

Actively in view of the reader for 18 seconds

Thanks to MOAT, our method of measurement, we know with certainty that when our readers are active on nrc.nl your advertisement is actively in-view for an average of 18 seconds.

Asynchronous loading

nrc.nl loads advertisements asynchronously. The advertisement loads ‘on-scroll’, meaning only when it is actually visible to the visitor of the relevant page.

Podcasts

Our podcasts NRC Haagse Zaken (on politics), NRC Onbehaarde Apen (on science) and NRC Vandaag (one news story, every working day) are growing weekly in the number of downloads per episode. That way to reach listeners with your commercial message when they are on-the-go and fully focused.

1.1 million downloads

in total per month

of the NRC Vandaag listeners
say they listen to every episode

of our listeners are between the age of 25 and 34

About the NRC reader

NRC has the most selective reach among the highest social class (AB1) and for HBO+ educated readers of any newspaper in the Netherlands. This makes NRC the shortest path to highly educated, high-income Dutch residents who additionally exhibit above average interest in art, culture and the economy, among other topics.

A

B1

B2/C/D

A

B1

B2/C/D

A

B1

B2/C/D

Social class

NRC readers are over-represented in the AB1 social class. This social class is composed of individuals who have the highest level of education and have principle wage earner professions.

W1(high)

W2

W3

W1(high)

W2

W3

W1(high)

W2

W3

Socio-economic class

NRC readers have high incomes: whether in print or online, we reach many readers from the highest socio-economic class. The socio-economic class is based on the annual gross household income, the household level of education and on being a home owner.

68% High
23% Moderate
9% Low

NRC

Average NL

48% High
39% Moderate
13% Low

NRC

Average NL

Level of education

Through print and online media, we reach highly educated readers (HBO+), again with a high selectivity.

Age distribution

The traditional newspaper reader is slightly older than the average Dutch person. One quarter of our print readers is aged 35 or younger. For our online content, one third of our readers is aged 35 or younger.

Younger than 18 18-34 35-54 55-64 65+
8%
17%
22%
20%
33%
Younger than 18 18-34 35-54 55-64 65+
4%
27%
36%
17%
16%
Younger than 18 18-34 35-54 55-64 65+
7%
25%
31%
16%
21%

Our readers' interests

The NRC reader is above average interested in subjects in the fields of art, culture and literature. In addition, the NRC reader has an above average interest in economic and financial topics, development aid and politics.

More information

Are you interested in advertising in one of our titles or would you like to know more?
We would be happy to personally assist you.

Sources print: NOM Mediamerken 2020 I, NOM NPM 2020-II, NOM NPM 2020-I
Sources digital: NOBO December 2019 - May 2020, Inhouse research, Google Analytics, MOAT
Sources podcasts: Art19 total downloads January - June 2020, Inhouse research among listeners NRC 2020
Sources NRC reader: NOM Mediamerken 2020 I, NPDM 2020 (incl. NPM 2020-I)

The numbers shown on the NRC reader are based on average reach per week.