As a news brand, NRC reaches 3.8 million Dutch people every month and is the shortest path to the most selective reach among highly educated, high-income Dutch people who take the time to savour our content. The paying NRC reader is not only involved, but he or she has also committed to NRC for at least one year.
Print
1.3 million readers
per month
nrc.nl
31.7 million page views
per month
Podcast
950,000 downloads
per month
With NRC Weekdays and NRC Weekend, NRC reaches a total of more than one million readers each month. On average, our readers spend a very long time reading content: NRC Weekend is one of the newspapers in the Netherlands with the longest reading time.
NRC Weekdays
368,400 readers
on average, per publication
36 minutes of reading
on average, per publication
NRC Weekend
640,200 readers
on average, per publication
57 minutes of reading
on average, per publication
Digital
Every month, nrc.nl reaches an average of three million Dutch. The number of paying readers on nrc.nl is growing, and readers spend a long time on our online articles. In addition, we use newsletters and social media to extend NRC’s digital reach.
31.7 million
page views per month
We have 260,000 unique email addresses for our newsletter subscriptions
On average, nrc.nl has an on-page time of more than three minutes
Your advertisement has, on average, an active in-view time of 18 seconds
Actively in view of the reader for 18 seconds
Thanks to MOAT, our method of measurement, we know with certainty that when our readers are active on nrc.nl your advertisement is actively in-view for an average of 18 seconds.
Asynchronous loading
nrc.nl loads advertisements asynchronously. The advertisement loads ‘on-scroll’, meaning only when it is actually visible to the visitor of the relevant page.
Podcasts
Our podcasts NRC Haagse Zaken (on politics), NRC Onbehaarde Apen (on science) and NRC Vandaag (one news story, every working day) are growing weekly in the number of downloads per episode. That way to reach listeners with your commercial message when they are on-the-go and fully focused.
950,000 downloads
in total per month
listen to our podcasts in their entirety
are younger than 35 years of age
About the NRC reader
NRC has the most selective reach among the highest social class (AB1) and for HBO+ educated readers of any newspaper in the Netherlands. This makes NRC the shortest path to highly educated, high-income Dutch residents who additionally exhibit above average interest in art, culture and the economy, among other topics.
Social class
NRC readers are over-represented in the AB1 social class. This social class is composed of individuals who have the highest level of education and have principle wage earner professions.
Socio-economic class
NRC readers have high incomes: whether in print or online, we reach many readers from the highest socio-economic class. The socio-economic class is based on the annual gross household income, the household level of education and on being a home owner.
Level of education
Through print and online media, we reach highly educated readers (HBO+), again with a high selectivity.
Age distribution
The traditional newspaper reader is slightly older than the average Dutch person. One quarter of our print readers is aged 35 or younger. For our online content, one third of our readers is aged 35 or younger.
Our readers' interests
The NRC reader is above average interested in subjects in the fields of art, culture and literature. In addition, the NRC reader has an above average interest in economic and financial topics, development aid and politics.
More information
Are you interested in advertising in one of our titles or would you like to know more?
We would be happy to personally assist you.
*Source: NOM NPM 2020-I, NOM Mediamerken 2019 VI, NOM Mediamerken 2019-III, NPDM 2019-I, NOM NPM 2019 IV, NOBO March 2019 – August 2019, Google Analytics, MOAT, Own research 2019, NPDM 2019, Art19 total number of downloads in November, Spotify 2019 – 20% of total number of listeners in the period May – October 2019 (reces excluded), Own audience research 2018.
The numbers shown on the NRC reader are based on average reach per week.