Advertisement specifications

On this page, you can find more information about how you should submit your advertisement and specifications. Furthermore, you’ll also find additional information of a more practical nature.

Submitting print advertisments

You can send your advertisement to us via the email address: traffic@nrc.nl. To further increase the efficiency of our services, we are renovating our advertising portal. You will receive more information about this shortly.

 

Submitting online advertisments

You can send your online advertisement to us via the email address: onlineadverteren@nrc.nl. When submitting material for an online advertisement, please bear the following requirements in mind:

  • Material must be submitted no later than three working days before the start of a campaign. A working link (URL) must accompany the material. Material can be submitted in the following formats: HTML5, .gif, .jpg or 3rd party tag.
  • Templates for all Rich Media formats are available at NRC Media.
  • The landing page of the advertisement must open in a new window.
  • Sound is permissible, provided it is User Initiated and with a frequency cap of 3 over the campaign period and no loop.

Print Specifications

Our digital standard for submitting advertising material is Certified PDF (cPDF). Additonally, please bear the following requirements in mind:

  • The advertising material must be without transparency, without bleed and without crosshair and cutting marks.
  • Set the Photoshop colour profile for conversion to CMYK: ISOnewspaper26v4.
  • Job options for exporting to PDF in InDesign: NewspaperAds_1v4_IND4.
  • Submit full colour advertisements in CMYK, 300 dpi, not RGB.
  • Black and white advertisements should be submitted as grey scale files, not CMYK or RGB.
  • For any technical queries pertaining to the supply of materials, please refer to printarena.nl

 

Online specifications

The specifications for online advertisements can be found below. For any other questions please email: onlineadverteren@nrc.nl.

ClickTag-implementation
If you are using a HTML5 banner, please include the following code in the file. Note: a text editor will be required to make these adjustments, for which we recommend Sublime Text.

Step 1: Link the AppNexus script to the banner
Add the AppNexus HTML5 Library to the <head> of the index.html file. You can do this by copying and pasting the following <script> tag between <head> and </head>.

<script type="text/javascript" src="https://acdn.adnxs.com/html5-lib/1.3.0/appnexus-html5-lib.min.js"></script>  

Step 2: Link the banner to the script from step 1
By using the following code and adopting the clickable element that’s shown (usually <a href…>) the clickable element will link to the script from step 1.

<body>

<a href="javascript:void(0)" onClick="window.open(APPNEXUS.getClickTag(), '_blank');">

<!— The code of the banner inserted here -->

</a>

</body>

 

Step 3: Testing
Save the .html file and open it in your web browser. Add ?clickTag=https://www.nrc.nl at the end of the URL in the address field.

Refresh the page and click on the banner. Our website, nrc.nl, should now open in a new window in your browser.

Proofs

NRC Media has its own modern digital proof numbering system. NRC Media proof numbers are available via the online digital proof numbering platform, ePublisher. This is a collaborative venture with the independent party, Ebiquity. The introduction of digital proof numbering offers you, as an advertiser, significant advantages:

  • The advertisements can be viewed immediately on the day of placement (after 13:00).
  • Digital proof numbering offers complete information, including order information.
  • It will be immediately clear which advertisement(s) it concerns.
  • You will receive an email on the day of placement, so that you can view the relevant proof number online.

Advertisement invoicing

If you have any questions about invoices you can direct them to our administration department, which can be reached at +31(0)20 – 755 3219 or by email via administratie@nrc.nl.

Regular deadlines

From 14 February 2017, the following deadlines will be applicable for NRC Doordeweeks (Weekdays), NRC Weekend, next Saturday, Familieberichten (Family messages) and NRC Huizen (Houses).

NRC Doordeweeks (Weekdays) & NRC Weekend
ProductPublishedReservations deadlineMaterial submission deadline
News nrc.next & NRC HandelsbladMondayFriday 12:00 (noon)Friday 15:00
TuesdayMonday 12:00 (noon)Monday 15:00
WednesdayTuesday 12:00 (noon)Tuesday 15:00
ThursdayWednesday 12:00 (noon)Wednesday 15:00
FridayThursday 12:00 (noon)Thursday 15:00
News and weekly overview NRC WeekendSaturdayThursday 12:00 (noon)Thursday 17:00

Sections
ProductPublishedReservations DeadlineMaterial submission deadline
Economy/SportMondayFriday 12:00 (noon)Friday 15:00
TuesdayMonday 12:00 (noon)Monday 15:00
WednesdayTuesday 12:00 (noon)Tuesday 15:00
ThursdayWednesday 12:00 (noon)Wednesday 15:00
FridayThursday 12:00 (noon)Thursday 15:00
SaturdayThursday 12:00 (noon)Thursday 17:00
Economy/CareerTuesdayMonday 12:00 (noon)Monday 14:00
WednesdayTuesday12:00 (noon)Tuesday14:00
ThursdayWednesday 12:00 (noon)Wednesday 14:00
FridayThursday 12:00 (noon)Thursday 14:00
SaturdayThursday 12:00 (noon)Thursday 15:00
Culture (Living)MondayThursday 12:00 (noon)Friday 15:00
Culture (Media)TuesdayThursday 15:00 (noon)Monday 15:00
Culture (Film)Wednesdayvrijdag 12:00 (noon)Tuesday 15:00
Culture (Cultural Supplement)ThursdayMonday 12:00 (noon)Tuesday 15:00
Culture (Books)FridayMonday 12:00 (noon)Thursday 15:00
AmsterdamSaturdayTuesday 09:30 (AM)Wednesday 10:00 (AM)
RotterdamSaturdayTuesday 09:30 (AM)Wednesday 10:00 (AM)
ScienceSaturdayThursday 12:00 (noon)Thursday 17:00
Opinion & DebateSaturdayThursday 12:00 (noon)Thursday 17:00
Living the WeekendSaturdayMonday 09:30 (AM)Wednesday 10:00 (AM)
Houses/LifestyleSaturdayMonday 09:30 (AM)Wednesday 10:00 (AM)

next Saturday
ProductPublishedReservations deadlineMaterial submission deadline
next zaterdagSaturdayThursday 10:00Thursday 17:00

Familieberichten (Family messages)
PlacementDeadline
MondaySunday before 15:00
Tuesday up to and including SaturdayThe day prior to placement, before 15:00
NRC Huizen (Houses)
PublishedReservations deadlineSubmission deadlineSubmit via
Saturday (NRC Weekend)Monday 9:30 (AM)Wednesday 10:00 (AM)traffic@nrc.nl

Terms and Conditions
With regards to advertisements, the General Advertisements Terms and Conditions of NRC Media, as well as the Advertising Regulations (“the Regulations”), see www.stichtingrota.nl, are applicable to all agreements with and orders from the Publisher, or business units thereof. Terms that are defined and used in the Regulations are also applicable to the agreement(s) between the Client and the Publisher. In the event that the Advertisement Terms and Conditions differ from the Regulations, the former will prevail. The composition of the newspaper and the other advertisements in it will determine the placement possibilities. Special placements can be requested. The Advertisements Terms and Conditions have been filed with the Amsterdam Chamber of Commerce (under number 24280642) and the Regulations for Advertisements have been deposited with the registry of the district court of Amsterdam.

Cancellations
Cancellations must always be submitted in writing. If a reservation is cancelled later than the applicable period of notice, which is three days before the start date, a cancellation fee of 50% of the placement fee will be levied. If a cancellation is due to circumstances beyond the advertiser’s control, the decision will be at the discretion of the publisher.

Want to know more?
For further questions, please contact our production department, which can be reached at +31 (0)20 755 3051, or email us at traffic@nrc.nl.