On nrc.nl NRC loads up advertisements asynchronously: the advertisement only loads when it is visible to the visitor. NRC has also introduced two new calculation models, namely the viewable CPM (IAB: 50% and at least one second on screen) and a Run of Excellence of advertisement positions that are on screen for at least five seconds.
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If you’re interested, or if you have any questions, you can contact your account manager or send an email to onlineadverteren@nrc.nl