Rich media & display advertising

On nrc.nl NRC loads up advertisements asynchronously: the advertisement only loads when it is visible to the visitor. NRC has also introduced two new calculation models, namely the viewable CPM (IAB: 50% and at least one second on screen) and a Run of Excellence of advertisement positions that are on screen for at least five seconds.

advertorial emerce 100 badge

Meer informatie

Online advertising audience

Factsheet advertorial page

Want to know more?
If you’re interested, or if you have any questions, you can contact your account manager or send an email to onlineadverteren@nrc.nl

High selective reach

nrc.nl has a high selective reach in the AB1 demographic group: 182.

High engagement

NRC doesn’t offer free trial subscriptions. Consequently we only have paid-up, and therefore much more engaged, readers.

Real reach

Advertisements are only loaded and they only count if they are actually displayed on screen.

Time on page

The average time-on-page of an advertorial page on nrc.nl and our branded content articles is almost three minutes.

Time in view

The average time-in-view of an advertisement on nrc.nl is 29 seconds.