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Rich media & display advertising

On nrc.nl NRC loads up advertisements asynchronously: the advertisement only loads when it is visible to the visitor. NRC has also introduced two new calculation models, namely the viewable CPM (IAB: 50% and at least one second on screen) and a Run of Excellence of advertisement positions that are on screen for at least five seconds.

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Programmatic

Programmatic buying is the automated procurement of advertising capacity by means of real-time bidding. Algorithms analyse the online behaviour of a consumer, making it possible for a specific advertisement to be shown to a specific consumer in a specific context.

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