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Deloitte

dinsdag 2 mei 2017

Duration: 1-9-2014 and still running[divider line_type=”Small Line” line_thickness=”3″ divider_color=”accent-color” animate=”yes”]

Objective

[divider line_type=”Small Line” line_thickness=”3″ divider_color=”accent-color” animate=”yes”]The emergence and rapid growth of new technologies is radically changing the world and Deloitte is following all these developments very closely. The objective of the company’s collaboration with NRC is to gain knowledge leadership in the following areas:
– Data Analytics
– Digital
– Cyber Security

Target group: business decision makers[image_with_animation image_url=”20476″ alignment=”center” animation=”Fade In From Right” box_shadow=”none” max_width=”100%”]

Strategy

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Departure points for content strategy
The aim is to bring Data Analytics, Digital and Cyber Security closer to the readers and embed them in larger-scale developments and trends. We accomplish this by laying links between the content and what the NRC readers target group do every day.

In this context the Deloitte experts constitute the most important source of the stories.

Approach

[divider line_type=”Small Line” line_thickness=”3″ divider_color=”accent-color” animate=”yes”]Every week, journalistic articles, written by NRC Branded Content journalists are posted on nrc.nl. Depending on the respective topics, these articles are enriched with different types of content, such as videos, podcast series, reports, photo slideshows, polls and infographics. All these articles are collated for Deloitte on a special partner page.

To generate additional traffic to this Deloitte content, various online banners are used, such as the Devil Ad, Billboard, Rectangle, Floor Ad, Interscroller, and the Below Article banner.[image_with_animation image_url=”20478″ alignment=”center” animation=”Fade In From Right” box_shadow=”none” max_width=”100%”]

Testimonial

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“Branded content plays an important role in Deloitte’s positioning. By giving our colleagues a platform to express themselves in the areas of Digital, Data Analytics and Cyber Security we are demonstrating our knowledge and expertise to our clients, business relations and society as a whole. In this way, we are positioning Deloitte as an innovative and professional service provider.”

– Willemijn Zwiep (Head of Brand and Communications, Deloitte)

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