About NRC Media
NRC Media is a Netherlands-based publisher of the daily newspapers NRC Handelsblad and nrc.next as well as the online news site nrc.nl and a number of webshops. Thanks to our high-quality journalistic approach, we appeal to the decision-makers of today – and tomorrow. In general, our readers are well educated and autonomous with considerable spending power and an open-minded view of the world. Members of this target group have a need for objective, high-quality journalism to help put their decisions in context.
Exceed our readers' and advertisers' expectations
NRC Media has been an independent media company since officially splitting off from De Persgroep in March 2010. This new-found independence, along with daily relevance and external competition, has resulted in a dynamic company that is constantly evolving. We are continually investing in new print publications, developing online initiatives and working on creative – and effective – communication solutions for our partners in business. We take our readers’ and advertisers’ expectations as our starting point, and then set out to exceed them.
NRC Handelsblad
Independent, high-quality national newspaper offering a balanced perspective on news at home and abroad.
5x per week
Monday to Friday
Reach: 532,000 readers (1)
Circulation: 199,326 (2)
nrc.next
High-quality national newspaper for new-generation consumers. Sassy and controversial with brief news items and background articles.
5x per week
Monday to Friday
Reach: 320,000 readers (1)
Circulation: 82,762 (2)
NRC Weekend
Weekend edition of NRC Handelsblad and nrc.next featuring Economy ‘Work & Money’, Opinion & Debate, Science and Lux sections.
Every Saturday
Reach: 763,000 readers (1)
Circulation: 291,000 (2)
DeLUXE
High-end luxury and lifestyle magazine about dreams and aspirations, including surprising background features and international style icons.
6 times a year
Reach: 763,000 readers (1)
Circulation: 291,000 (2)
Lux
Weekly lifestyle section with news and inspiration on fashion, beauty, travel, gadgets, cars, living & design and food & cooking.
Every Saturday
Reach: 763,000 readers (1)
Circulation: 291,000 (2)
nrc.nl
At-a-glance overview of the most important news. Includes digital edition of the newspaper, archives and categories.
24 hours a day
7 days a week
Pageviews p/m: 19 mln (4)
Unique visitors p/m: 3.3 mln (4)
nrcnext.nl
News blog focused on the nrc.next reader with columns and regular sections including ‘next thinks’, cooking and the ‘image blog’.
24 hours a day
7 days a week
Pageviews p/m: 1.2 mln (4)
Unique visitors p/m: 290,000 (4)
NRC Handelsblad app
Application containing the digital editions of NRC Handelsblad and NRC Weekend for use on iPhone and iPad.
24 hours a day 7 days a week
70,000 newspaper downloads per week (3) 315,000 newspaper downloads per month (3)
nrc.next app
Application containing the digital edition of nrc.next for use on iPhone and iPad.
24 hours a day
7 days a week
14,000 newspaper downloads per week (3)
63,000 newspaper downloads per month (3)
“in beeld” app
Topical photographic reports compiled by the NRC editorial board.
24 hours a day
7 days a week
10,000 users a week (3)
45,000 users per month (3)
NRC Carrière
Cross-media career platform featuring the latest job opportunities for highly qualified professionals in The Netherlands.
24 hours a day
7 days a week
Average number of online views per vacancy: 350 (4)
Digital Newsletter
Selection of news from nrc.nl and a preview of that evening’s edition of NRC Handelsblad.
Monday to Friday, 4:00 pm
Saturday & Sunday, 11:00 am
100,000 recipients per edition (3)
(1)Source: HOI average Q2 2010 – Q1 2011 | (2)Source: NOM 2010 I-II | (3)Source: own data Q1, Q2 | (4)Source: GA visits (Aug/Sept) | (5)Source: Otys visits 2011, Q2-3
NRC Media profile
Monthly reach of almost one million readers through print media and 3.3 million visitors through digital media;
Readers and users are well-educated professionals with considerable spending power (26% with a gross annual income of €97,000 or more) in the demographic age group of 20-34 (nrc.next) and 35+ (NRC Handelsblad);
Strong ties with our target group: 80% of our readers have a long-term subscription to one of our newspapers;
Frequent and high-quality contact with readers and users: the average time spent reading NRC Handelsblad is 36 minutes per day during the week and 55 minutes at the weekend. On average, nrc.nl is visited twice per day for five minutes per time;
The publications provide a high-quality and international editorial environment covering an extensive range of topics: Economy, Career, Luxury & Lifestyle, Art & Culture, Travel, Sport and many more.
Rates and specifications
We are happy to advise you on how to utilise our print and digital media to optimally reach your target group.
Please contact our International Sales Manager Dylan Schuitemaker for tailor-made advice:
phone: +31 (0)6 316 79 886
e-mail: d.schuitemaker@nrc.nl.
Information about rates and specifications is available for download as follows:
- NRC Media – Print Rates 2012
- NRC Media – Digital Portfolio & Rates 2012
- DeLUXE Rates 2012
Calendar
| Editorial calendar | Publication date |
Reservations deadline | Materials deadline |
|---|---|---|---|
| DeLUXE no. 4 | Sat 3rd March | Thurs 9th Feb by 3 p.m. | Mon 13th Feb by 3 p.m. |
| DeLUXE no. 5 | Sat 21st April | Thurs 29th March by 3 p.m. | Mon 2nd April by 3 p.m. |
| DeLUXE no. 6 | Sat 26th May | Thurs 3rd May by 3 p.m. | Mon 7th May by 3 p.m. |
| EURO 2012 supplement | Sat 2nd June | — | — |
| North Sea Jazz supplement |
Thurs 21st June | — | — |
| Olympic Games supplement | Sat 21st July | — | — |
| Lowlands supplement | Thurs 26th July | — | — |
| Golf supplement | Sat 1st Sept. | Thurs 23rd Aug by 3 p.m. | Mon 27th Aug by 3 p.m. |
| HISWA Water Sports supplement |
Sat 1st Sept. | — | — |
| DeLUXE no. 7 | Sat 15th Sept. | — | — |
| DeLUXE no. 8 | Sat 20th Oct. | Thurs 27th Sept by 3 p.m. | Mon 1st Oct by 3 p.m. |
| DeLUXE no. 9 | Sat 24th Nov. | Thurs 1st Nov by 3 p.m. | Mon 5th Nov by 3 p.m. |
|
Special Travel Experiences |
to be confirmed | — | — |
For more information or tailor-made advice, please contact our International Sales Manager, Dylan Schuitemaker:
phone: +31 (0)6 316 79 886
e-mail: d.schuitemaker@nrc.nl
Or contact our International Sales department
phone: +31(0)10 406 6831 or +31(0)10 406 73 35
e-mail: internationalsales@nrc.nl
(for advise and enquiries only, not for copy submission)
e-mail: advertentie@nrc.nl (for bookings)
Correspondence address
NRC Media
f.a.o. Sales Department Advertising
Postbus 8986
3009 TG Rotterdam
The Netherlands
Physical adress
NRC Media
f.a.o. Sales Department Advertising
Marten Meesweg 35
3068 AV Rotterdam
The Netherlands
International Representatives
Asia (Malaysia, Singapore,Thailand & Hong Kong)
Mezzomedia
904, Kinwick Centre
32 Hollywood Road
Central
Hong Kong
phone: +852 2581 2991
fax: +852 2581 2239
www.mezzogroup.com
Austria
Publicitas GmbH
Nordbahnstrasse 36/0/3,
AT-1020 Wien
phone: +43 1 211 53 64,
fax: +43 1 212 16 02,
www.publicitas.com/austria
Belgium & Luxemburg
Publicitas NV
Airway Park
D/Lozenberg 23
BE-1932 Zaventem
phone +32 2 639 8435
fax: +32 2 639 8430
www.publicitas.com/belgium
France
Adnative S.A.
26, Avenue Victor Hugo
F-75116 Paris
phone: +33 1 4500 3360
fax: +33 1 4500 2581
www.adnative.net/france
Germany
Holland Media House GmbH
Hauptstrasse 1
48529 Nordhorn
phone: +49 5921 30 510
fax: +49 5921 30 517
www.hollandmediahouse.de
Italy
K.Media srl
Via Bonaventura Cavalieri, 1
I-20121 Milano
phone: +39 0229 061 094
fax: +39 0229 062 341
www.kmedianet.com
Spain
K.Media, SI
Marques del Riscal 11, 4th floor
28010 Madrid
phone: +34 91 7023 484
fax: +34 91 7023 485
www.kmedianet.es
Switzerland
Adnative S.A.
Chemin De Maisonneuve
7, Case postale
CH-1219 Châtelaine-Geneva
phone: +41 22 796 46 26
fax +41 22 797 02 70
www.adnative.ch
The Nordics (Norway, Sweden, Finland, Denmark & Iceland)
International Media Sales
P.O. Box 6095
N-5892 Bergen
Norway
phone: +47 55 92 51 92
fax: +47 55 92 51 90
www.mediasales.no
United Kingdom
OSP Oliver, Smith & Partners Ltd
18 Abbeville Mews,
88 Clapham Park Road
London, SW4 7BX
phone: +44 20 7978 1440
fax: +44 20 7978 1550
www.osp-uk.com
USA
World Media
19 West 36th Street
NY-10018, New York
phone: +1 212 244 5610
fax: +1 212 244 5321
www.worldmediaonline.com
